According to LG, the IPS4 is said to deliver "Stunning picture quality, lifelike color expression, original color consistency and enhanced viewing comfort." The reality is, however, that most of the things companies say their products do so well actually only do them ok, which is upsetting when a company sets such high expectations for the product. The same goes for the IPS4. LG has promised a lot of awesome things, though having them actually perform like the company says is a different story.
Aside from all those other things I just mentioned, the LG IPS4 is also said to offer In-Plane Switching (hence the name IPS4) as opposed to your standard Twisted Nematic (TN) panels. In addition to that, the IPS4 is also said to have a wide viewing angle of 178 degrees, which would allow multiple people to view the monitor simultaneously without losing picture quality. Smooth Color Change will also eliminate blur generated from rapid motion in action sequences, sports or video games, also eliminating fatigue on your eyes.
A Dual Smart Solution feature, which relies on a simple, one click setup and is capable of running dual monitors, will also be included. This feature will also result in dual taskbar and auto-optimized dual web split screen display. A cable management design is also standard and is designed to eliminate the need for your cables to wrap around each other, creating a mess behind your computer.
Unfortunately, LG has yet to release any kind of pricing on the IPS4 though they have announced a release schedule for when and where you can pick this device up. The monitor will launch next month in Asia, followed by a release in Europe and then coming to the United States last. Once the monitor goes on sale in Asia we should be able to determine the rough cost for both the European and United States markets, so stay tuned for pricing details in the very near future.
Source: Ubergizmo - LG IPS4 monitors offer a more dynamic viewing experience