Tuesday, July 7, 2015

How The Best Events Use Digital Signage

In the past, event managers had to rely on maps, agendas and loudspeakers to direct traffic at their conventions. But in this age of technology, paper printed materials aren't cutting it and are even being frowned upon as wasteful. Not to mention they are an added cost and can't be changed easily at the last minute to facilitate a room change, speaker cancellations, or any other circumstances that may come up.

Happily, it is 2015 and we have the solution for you: Digital Signage! Event professionals these days are finding new, eye-catching, useful ways to display digital signage to move events along smoothly.

One of the newest ways digital signage is being used is to display a live feed of the event's page on various social media such as Twitter, Instagram, Pinterest, Facebook and Google+. Similarly, digital signage is being used for RSS feeds or news tickers that provide news that is pertinent to the event or time period.

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Another useful tip for digital signage is to include a map and schedule of events, perhaps including any last minute changes or interesting excerpts. That way potential partners and customers alike are comfortable and have a heads-up so they can manage their time properly at your event.

Perhaps one of the most stressful facets of business conferences for consumers and organizers alike is one thing: traveling. However, a brilliant way to use digital signs as an aid is including flight information--exactly what they might see at the airport. Thus saving your event-goers time and hassle, and maybe even allowing them to stay at your event even longer.

Lastly, you might include a slide show that includes all of the information you might expect in a flyer. But alongside you could even add content that offers value to your business, organizers, sponsors or attendees. These materials may include demonstrations, videos, interactive materials, networking forums, quizzes or surveys.

In conclusion, digital signage is a great way of adding both attractiveness and functionality to your event, not to mention it gets rid of the problem of being stuck with printed flyers and other event materials.

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