How The Best Events Use Digital Signage

In the past, event managers had to rely on maps, agendas and loudspeakers to direct traffic at their conventions. But in this age of technology, paper printed materials aren't cutting it and are even being frowned upon as wasteful. Not to mention they are an added cost and can't be changed easily at the last minute to facilitate a room change, speaker cancellations, or any other circumstances that may come up.

Happily, it is 2015 and we have the solution for you: Digital Signage! Event professionals these days are finding new, eye-catching, useful ways to display digital signage to move events along smoothly.

One of the newest ways digital signage is being used is to display a live feed of the event's page on various social media such as Twitter, Instagram, Pinterest, Facebook and Google+. Similarly, digital signage is being used for RSS feeds or news tickers that provide news that is pertinent to the event or time period.

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Another useful tip for digital signage is to include a map and schedule of events, perhaps including any last minute changes or interesting excerpts. That way potential partners and customers alike are comfortable and have a heads-up so they can manage their time properly at your event.

Perhaps one of the most stressful facets of business conferences for consumers and organizers alike is one thing: traveling. However, a brilliant way to use digital signs as an aid is including flight information--exactly what they might see at the airport. Thus saving your event-goers time and hassle, and maybe even allowing them to stay at your event even longer.

Lastly, you might include a slide show that includes all of the information you might expect in a flyer. But alongside you could even add content that offers value to your business, organizers, sponsors or attendees. These materials may include demonstrations, videos, interactive materials, networking forums, quizzes or surveys.

In conclusion, digital signage is a great way of adding both attractiveness and functionality to your event, not to mention it gets rid of the problem of being stuck with printed flyers and other event materials.

What Exatly Is 4K?

The display technology world has been getting all the better ever since the world saw its first CRT color television display. But nowadays, in a world with LCD, OLED, Plasma, and even DLP technology, we the consumers are begged the question: what does this mean to me and my monitor or television set?

Well, first of all, you might have noticed that 4K TVs aren't just popping up here and there. Companies like LG, Sharp, Panasonic, Samsung, and Sony are jumping all over the 4K technology as part of their press conferences. Not to mention even PC monitor manufacturers are just as quick to jump on the bandwagon.

With all of this chatter about how great 4K TV resolution is, you might want to read on to find out exactly what this means, especially when you look at the price tag that comes attached with the "4K" name.

I know what you're thinking, "how did we jump from 1080 to 4,000-pixel resolution?"

Well, a lot of this confusion is caused by the change in terminology. TVs were formerly referred to by their vertical dimension before 4K came along. Resolutions that came to be classified as 4K or higher (5K-8K) are referred to by their horizontal dimension.

But the gimmick in the terminology doesn't stop there. In fact, most TVs nowadays that are being advertised as 4K are only 3840x2160!

But back to the original question, no we didn't jump from 1080 pixel resolution to 4000, the screen size changed from 1080 to 2160 across the vertical dimension, and from 1920 pixels to 3840 or greater across the horizontal dimension.

Now that you know what 4K is, you can just go out and pick your display or monitor right? WRONG. Before you decide whether you want to spend that extra buck, make sure it's even going to make a difference. Don't forget, you must take into account the distance you are from the television, and what means you're going to use your TV. Otherwise, you might end up spending a pretty penny on a TV that isn't going to make much of a difference to you or any event-goers.

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