In 2007, Netflix introduced instant streaming movies for the PC, then devices that were capable of displaying that content on a TV started appearing, like the Xbox 360, Roku player, and certain Blu-Ray players.
Now Netflix is partnering with LG to release TVs that are capable of playing movies from a Netflix account without an external device. All that is needed is a Netflix subscription and an ethernet connection.
The new models are being shown this week at CES 2009, and LG already has 2 honoree awards at the convention. They will be available in spring 2009.
